Mr. Thompson was clearly onto something with this creative solution. Ed Rickers, his son-in-law, later joined the company in 1997.With his background in business, and a heart-felt desire to succeed in bringing a better education to America's youth, Mr. Rickers was in a unique position to make a difference in the way educational materials were perceived. He saw an opportunity to build an innovative company and began hiring former teachers, editors, illustrators, graphic designers and web programm