La Ville is an upscale women’s retail store that opened in St. Louis, Missouri on Thursday, October 1, 2015. La Ville means “the city” in French. This is a reference to the chic, put-together feel of urban cities, and the people, places, and events that inspire fashion. The city is where people experiment with apparel and set trends. La Ville is an entirely different experience for every person that walks into the store.