A new Roku device such as a Roku TV or a Roku player or be it a Roku Streaming stick has to be activated by an Activation Code which appears on your device. Considering the Roku TV after completing the setup the screen would show up a code to be used for Roku Com Link Setup .You could activate the unique code and watch all your favorite Roku Channels and other Roku Services. At the time of activation if you get any technical issues regarding the Roku Activation you could call us @ +1-844-558-101