Firmland headed by Joel L. Durias started as a real estate broker since 1995. He established his career in real estate catering to clients in the south and housing expats from various multinational companies like Phillip Morris, On Semicon and Amkor Anam to name a few.
He got into construction of residential houses in 2006 when his clients who bought lots from him asked for contractors to have their houses built. Seeing it as an opportunity and having the support of his father-in-law who has