Search Engine Optimization “SEO ” is a much used term however without a realistic job description that clearly sets out your expectations in this fast changing enviromnent you may run the risk of hiring someone with an “out of date” skill set and approach.
We would say that the role of the SEO manager has developed hugely since the early days of the internet.
SEO was established in the early days. As soon as there was content on the web it needed to be found – as quickly and efficiently as